Digital Marketing Best Practices

Search Engine Optimization (SEO)

• Keyword Research: Focus on long-tail keywords with commercial intent and reasonable competition levels
• Content Quality: Create comprehensive, valuable content that answers user questions and provides solutions
• Technical SEO: Ensure fast loading speeds, mobile responsiveness, and clean URL structures
• Local SEO: Optimize Google My Business profiles and maintain consistent NAP (Name, Address, Phone) information
• Link Building: Focus on earning high-quality, relevant backlinks through valuable content and relationships
• Performance Monitoring: Track rankings, organic traffic, and conversion metrics regularly

Pay-Per-Click (PPC) Advertising

• Campaign Structure: Organize campaigns by product/service with tightly themed ad groups
• Keyword Strategy: Use a mix of broad, phrase, and exact match keywords with negative keyword lists
• Ad Copy Testing: Continuously test headlines, descriptions, and calls-to-action for optimization
• Landing Page Alignment: Ensure ad messaging matches landing page content and offers
• Bid Management: Monitor and adjust bids based on performance data and conversion goals
• Quality Score Optimization: Focus on relevance, click-through rates, and landing page experience

Social Media Marketing

• Platform Selection: Choose platforms where your target audience is most active and engaged
• Content Mix: Follow the 80/20 rule - 80% valuable content, 20% promotional content
• Posting Schedule: Maintain consistent posting schedules based on audience activity patterns
• Engagement Strategy: Respond promptly to comments and messages to build community
• Visual Consistency: Maintain brand consistency across all visual elements and messaging
• Performance Analysis: Track engagement rates, reach, and conversion metrics for optimization